Description
Made to Stick explores why some ideas are remembered and shared while others quickly disappear. The authors introduce the principles of creating “sticky” messages—ideas that are simple, unexpected, concrete, credible, emotional, and told through stories. The book provides practical examples and techniques for improving communication, presentations, marketing, teaching, and leadership. ( Bismillah Book depot )
Book Details:
- Authors: Chip Heath & Dan Heath
- Genre: Business / Communication / Psychology
- Publisher: ( Bismillah Book depot )
- Publication Year: 2007
- Language: English
Made to Stick: Why Some Ideas Survive and Others Die
Rs.850.00
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