{"product_id":"made-to-stick-why-some-ideas-survive-and-others-die","title":"Made to Stick: Why Some Ideas Survive and Others Die","description":"\u003cp data-start=\"161\" data-end=\"572\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cem data-start=\"183\" data-end=\"198\"\u003eMade to Stick\u003c\/em\u003e explores why some ideas are remembered and shared while others quickly disappear. The authors introduce the principles of creating “sticky” messages—ideas that are simple, unexpected, concrete, credible, emotional, and told through stories. The book provides practical examples and techniques for improving communication, presentations, marketing, teaching, and leadership.   ( Bismillah Book depot )\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"591\"\u003e\u003cstrong data-start=\"574\" data-end=\"591\"\u003eBook Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"592\" data-end=\"950\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1v1nqc2\" data-start=\"592\" data-end=\"684\"\u003e\n\u003cstrong data-start=\"594\" data-end=\"606\"\u003eAuthors:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eChip Heath\u003c\/span\u003e\u003c\/span\u003e \u0026amp; \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eDan Heath\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"faxm24\" data-start=\"685\" data-end=\"735\"\u003e\n\u003cstrong data-start=\"687\" data-end=\"697\"\u003eGenre:\u003c\/strong\u003e Business \/ Communication \/ Psychology\u003c\/li\u003e\n\u003cli data-section-id=\"cjlqap\" data-start=\"736\" data-end=\"790\"\u003e\n\u003cstrong data-start=\"738\" data-end=\"752\"\u003ePublisher:\u003c\/strong\u003e ( Bismillah Book depot )\u003c\/li\u003e\n\u003cli data-section-id=\"1789kp0\" data-start=\"791\" data-end=\"819\"\u003e\n\u003cstrong data-start=\"793\" data-end=\"814\"\u003ePublication Year:\u003c\/strong\u003e 2007\u003c\/li\u003e\n\u003cli data-section-id=\"v3fv5e\" data-start=\"820\" data-end=\"843\"\u003e\n\u003cstrong data-start=\"822\" data-end=\"835\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bismillah Book Store","offers":[{"title":"Default Title","offer_id":45065302835408,"sku":null,"price":850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/2284\/0272\/files\/MadetoStickimg.jpg?v=1783507778","url":"https:\/\/bismillahbook.store\/products\/made-to-stick-why-some-ideas-survive-and-others-die","provider":"Bismillah Book Store","version":"1.0","type":"link"}